Our digital vision

Vision-thumb-involve

1.Involve

We want to help girls and volunteers:

  • communicate with us
  • and with each other
  • achieve more
  • and share those achievements
Vision-thumb-enable

2.Enable

We want to help volunteers and leaders by:

  • providing new digital tools
  • freeing up their time with these tools
  • streamlining digital communications
  • giving them new ways of accessing activities
Vision-thumb-champion

3.Champion

We want to tell the Girlguiding story:

  • authentically, using girls’ own words
  • to encourage others to join
  • to help the wider world understand us

Why a digital vision?

Without excellent digital communications Girlguiding will lose ground to other organisations. We need to make sure our impact on girls and young women’s lives on the ground is mirrored online, that’s why we’ve invested time and energy in developing a digital vision.

How we will
deliver the vision

Delivery-foundations

Laying the foundations

If we understand our audiences and get our content strategy right, then all else will follow.

Delivery-platforms

New platforms

A new website and membership system which integrate with each other are at the centre of this project.

Delivery-tools

Tools

To complement the new platforms there will be digital tools to enable campaigning, giving, shopping and learning.

Delivery-communication

Communications

To reach the right people with the right story we need to sharpen how we communicate via our website, email, SMS and social media.

Delivery-measure

Measurement

We need to measure what really matters to us as an organisation and tweak it if it’s not working.

Delivery-structure

New structures

To make this digital strategy work we need ways of hearing from people across our organisation.